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After the declaration of war in September 1939 house construction went through a period of decreasing activity. But it did not drop to its minimal level until February 1942 when National Security Regulations posed severe restrictions.

Private building ceased in many areas and was limited in others. However, under the War Housing Program, state and commonwealth authorities did continue with essential housing, such as that needed for munitions workers and their families.

Clear indication of the degree of change is seen in the official statistics. More than 40000 new homes were built throughout Australia in the financial year 1938-39, but in 1942-1943 there were fewer than 4000.’

In the editorial of the Australian Home Beautiful for January 1942, we read of conditions up to that time. Building restrictions, at the moment of writing, limit expenditure on new domestic buildings to £3000 and on renovations to £250; but conditions grow harder week by week. In spite of this, a great deal of new and interesting building is being carried on over a widespread area and this will continue as long as materials are available.

War in Europe and North Africa was distant enough for Australia to seem relatively secure. With the Japanese bombing of Pearl Harbor on 7 December 1941, and their inexorable advance in our direction, any remaining complacency evaporated.

A. V. Jennings, the well-known construction company founded in 1932, continued building houses on its construction within 25 miles (40 km) of the Melbourne GPO as well as restrictions on the transfer of land brought development of the estate to a halt.

As early as May 1941 wartime conditions had begun to cause shortages of building materials and dwindling sales. In that month A.V. Jennings advertised seventeen villa sites and seven business sites, all lots to include, electricity, gas, sewerage, roads, paths and crossings.’

Of the 121 residential blocks, fifty-nine houses had been completed by the beginning of 1942. They were typical of the well-built, double-brick houses constructed by Jennings over the previous decade. Beauview Estate was in a very attractive elevated area with panoramic views and a mere six-and-a-half miles (10.50 km) from the city.

In 1942, with home building now at a standstill, A.V. Jennings averted complete disaster with the sale of all unsold blocks on the estate to the large Melbourne estate agency T.M. Burke. As a company Jennings actually gathered strength through the challenges offered by wartime government construction contracts, so that when it returned to housing on a large scale in the mid-1950s it was able to regain and extend its early reputation in the domestic field.

Brick houses of the type built by A.V Jennings between 1932 and 1942 were basically conservative in their design when compared with the few examples of International Modern built at the same time. Some of the forms or details suggested the continuing popularity of `Spanish Mission’ or `Old English’, but generally, there was a tendency toward a common sense functionalism with easily maintained surfaces, modern kitchens, hot-water services reticulated to five or six points, internal toilets and many other features taken for granted by generations.

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Some investors have a different perspective on sharemarket slumps. They see the low stock prices as an opportunity to purchase a good deal.

During times of economic fluctuations, it is our natural instinct to guard our assets and distance ourselves from risk. While this reaction is unsurprising, it can also mean losing out on profitable opportunities created during volatile periods.

Warren Buffet, one of the world’s wealthiest professional investors, believes market downturns from another perspective, saying “Look at market swings as your friend rather than your foe; profit from folly rather than participate in it.”

Generally when we see a lower price for something we want we rush in for a good deal, however it can be quite the opposite with shares. Why is it that we treat shares that have dropped in price with dread? Stock prices of a listed company can fall for a number of factors.

Lately we have seen the stock prices of a number of blue chip companies with healthy balance sheets be negatively affected due to a rush to sell as a result of the economic crisis.

Despite the difficult share trading environment, fund managers are always checking the market for buying opportunities. Many superannuation managers are searching to find stocks in sound companies with strong balance sheets and dividends. For example Australian companies such as household names like David Jones have delivered strong profits after tax and dividends in 2008. However during 2008, David Jones’ share price fell by more than 30%.

Identifying opportunities
Not all businesses will be affected by the global economic crisis in the same way. Some industries are more prone to the business cycle than others.

Companies who deal in of basic goods and services continue on almost unabated, for example we all need to eat – so food producers aren’t as affected as much as tourism, retail or luxury goods.

Australia’s population growth is at a 18 year peak and growing at 1.7% per annum. Australia’s growing population provides increasing demand for goods and services as people need food, housing, cars, etc. Unlike many overseas countries, Australia benefits from two key factors: a high population growth rate and a high demand for houses.

Population growth is nearly double that of the US while Germany has negative population growth. In the US there is an over-supply of housing while Australia suffers from a lack of supply. The combination of limited housing and a rising population will create growing demand for housing which will support further building and provide opportunities for the construction industry.

The value of companies
Many people view companies with falling share prices with fear, but we need to take a look under the bonnet of these firms to find out why. Have they borrowed heavily?

What industry are they in? Are they competitive against their peers? Only by answering these questions, can we know if their share value has fallen for valid reasons or if the company is indeed on sale.

When investing, many fund managers look for companies with high and maintainable dividends, strong balance sheets and substantial cash flow. These companies are more likely to outlive the volatility storm and may give you a greater return when the market moves into the next phase of recovery and
beyond.

Before you consider changing your investment, you should seek financial advice. Having a financial planner and a long-term financial plan can give you confidence to manage the effects of market cycles. With the right advice you can ensure your investments are structured to your risk profile and time horizon, giving you the certainty of knowing you’re doing what’s right for you. This article brought to you by a Brisbane business coach who offers sales training and a web design brisbane. Distribution by seo packages. BS1004